Love and Enlistment

Love looks different in recruiting culture.

Love in recruiting doesn’t look like flowers and chocolates.
It looks like MEPS paperwork, unanswered texts, and a duck walk you’ll never forget.

The Love & Enlistment collection takes innocent Valentine’s candy hearts and weaponizes them for recruiting culture. These designs say what everyone’s thinking — just sweet enough to pass as cute, and just unhinged enough to be accurate.

This collection is for:

• Future Soldiers who said “yes” and immediately realized it got real

• Recruits who survived MEPS and earned the right to joke about it

• Recruiters living in follow-ups, waivers, and “just checking in” messages

• Anyone who knows commitment starts with a signature, not a box of chocolates

Every piece is built to get a laugh, start a conversation, and remind people that enlistment isn’t romantic — it’s earned.

Candy hearts.
Recruiter trauma.
Valentine’s, but make it operational.

Because in this world, love isn’t soft.
It’s contractual.